Here\u2019s what we\u2019ll cover:<\/strong><\/p>\n\n\n\n While you may have existing clients and projects that carry over from previous endeavors, one of the first things you\u2019ll want to do as you build out your design agency is decide on a core team of co-founders\/partners\/employees who will be ready to execute on client work once the business is launched. <\/p>\n\n\n\n Agency co-founders and partners may or may not be applicable to your situation, but launching a business with someone who has done it before or who is interested in providing financial backing can obviously be a springboard for success. <\/p>\n\n\n\n When it comes to the core functions of your team, you\u2019ll want to focus on these three roles first, depending on your own background and how much you plan to be involved in day-to-day operations: Design, Development, and Marketing. <\/p>\n\n\n\n For example, if you wish to serve as your agency\u2019s lead designer, but your developer chops are lacking, you\u2019ll want to hire a lead developer as a first order of business. <\/p>\n\n\n\n Alternatively, if your background is in marketing, and you need a star designer-developer duo who can help bring your ideas to life, those two hires should be prioritized. <\/p>\n\n\n\n While it might be tempting to farm these roles out and focus on sales or business development first, your web design agency will be as good as its web design, and you don\u2019t want to cut corners on quality. <\/p>\n\n\n\n It\u2019s also important to remember that your role as an agency founder is to keep tabs on the larger trajectory of the business. If you\u2019re too bogged down to do that as work piles up, your business is likely to suffer. <\/p>\n\n\n\n With a great team in place, you can better outline the types of services you\u2019ll provide to your clients. This is also a good opportunity to decide on the types of clients you wish to attract while tailoring your service offerings to that audience. <\/p>\n\n\n\n For example, you may plan on specializing in websites for a certain industry or niche, or your focus may be on overall UX design for businesses in need of a refresh. Whatever it is you plan to do, make sure you clarify it with specific services and offerings that make sense for your target demographic. <\/p>\n\n\n\n As you get started, these services may include a flat fee for a brand new website, a service fee for a \u201csite audit,\u201d and then individual offerings for things like page redesign, SEO improvements, or custom features for an existing site. <\/p>\n\n\n\n The main takeaway? Spell out what you do and set exact pricing for all of it. As your business grows, you\u2019ll be glad you did this early on, and it will help your clients understand the value you provide as they continue to work with you. <\/p>\n\n\n\n Now that you\u2019ve crystallized what you have to offer, how do you want both current and prospective customers to recognize and engage with your business? <\/p>\n\n\n\n The concept of branding is (at least) hundreds of years old, but it\u2019s just as important to your web design business today as it ever was. You\u2019ve probably realized that there are many web design agencies in existence today, so how do you set your business apart?<\/p>\n\n\n\n One great way to stand out is to decide on what it is you and your business stand for. This could be as literal as specific design fundamentals, a dedication to open source and the larger WordPress community, or it could tie back to the types of clients you wish to work with.<\/p>\n\n\n\n For example, if non-profits are your target clientele, your brand might incorporate your commitment to fundraising and philanthropy. <\/p>\n\n\n\n Another key factor when it comes to branding\u2014and this is doubly important for agencies that provide web design\u2014is the design of your brand and logo. This is essentially an ongoing advertisement for your specific talents, showing prospective customers the type of work you can provide. Make sure your brand and logo both look great!<\/p>\n\n\n\n While your brand is meant to represent your business and make it recognizable, a good marketing plan should deliver your brand to audiences far and wide, across various channels. <\/p>\n\n\n\n Much like branding, marketing is a huge focus for any business and there are a plethora of resources (and wormholes) you can dive into that cover marketing strategy. <\/p>\n\n\n\n For your web design agency, however, it\u2019s important that you pay close attention to specific areas when it comes to your marketing plan. This includes:<\/p>\n\n\n\n Optimizing your online presence<\/strong>: It\u2019s the first impression visitors get from your site or the sites you build for clients. As you boost traffic to these digital properties using different marketing techniques, make sure they\u2019re shining, easy-to-navigate examples of your work.<\/p>\n\n\n\n Optimizing your online presence also means making contact information easy to find, as well as using social media to reach wider audiences and drive engagement. No matter its size, every agency needs a strong social media presence to thrive. <\/p>\n\n\n\n Using digital tools to your advantage<\/strong>: there’s a wide variety of digital marketing tools available to agencies today, and the majority of them integrate seamlessly with WordPress. This includes everything from customer relationship management (CRM) integrations with the HubSpot<\/a> or UpiCRM<\/a> plugins, to tools for internal workflow and project management, like Asana<\/a> or T<\/a>rello<\/a>. <\/p>\n\n\n\n WordPress plays a star role with your larger digital marketing plans too, as you can create blog content, email campaigns, and specific landing pages all geared towards your inbound and outbound marketing efforts. <\/p>\n\n\n\n Finding clients is of obvious importance for your growing business, and we won\u2019t sugarcoat it\u2014finding new clients is one of the top challenges new agencies face.<\/p>\n\n\n\n Nonetheless, providing services to clients is why you started your own agency in the first place, and there are plenty of successful strategies and solutions that can help you do just that.<\/p>\n\n\n\n While your marketing efforts should help generate leads and bring in new business, you can also tweak your outreach strategy and add skills to your toolset to expand your client base.<\/p>\n\n\n\n Overall, your agency\u2019s success won\u2019t necessarily be defined by the number of clients you have. Managing those clients well, and optimizing your projects to build a steady pipeline of ongoing, monthly recurring revenue (MRR) is the real key to sustained agency success. <\/p>\n\n\n\n In order to set your agency up for continued growth and positive client engagements, client management must play a major role in your overall business strategy. <\/p>\n\n\n\n While a lot of fledgling design businesses discover this after they\u2019ve exhausted their staff and resources, setting up a good system for client management at the outset will help you achieve your goals for agency growth. <\/p>\n\n\n\n Many disparate, one-off tools exist for the various elements of client management, including invoicing and billing or client reports. Growth Suite<\/a>, which combines a series of tools for agencies and freelancers into a single, all-in-one platform, is an excellent solution for keeping your clients and their corresponding projects organized and up-to-date. <\/p>\n\n\n\n Not only that, Growth Suite provides an intuitive view into your growing business with a growth dashboard geared specifically towards MRR, and it offers you the ability to schedule invoices and see when bills aren\u2019t paid on time, as well as automated, custom client reports you can use to wow your customers and generate their return business. <\/p>\n\n\n\n If you\u2019re starting a web design agency, you may not be focused on all of the technical details a great website requires. Design and UX considerations are of course important, and those may be your areas of expertise. Nonetheless, a great-looking website won\u2019t have much of an impact if it\u2019s plagued by performance issues or an unreliable web host. <\/p>\n\n\n\n With that in mind, it\u2019s hard to understate the importance of selecting a great web host\u2014for your own website as well as those you build for others. If you\u2019re a DIYer, and you prefer to spend your time on site and server maintenance, that\u2019s certainly an option. <\/p>\n\n\n\n But if you want to focus on the core of your business and leave site hosting and maintenance to someone else, there are great options for that route as well. <\/p>\n\n\n\n Partnering with a trusted host that specializes in WordPress, like WP Engine<\/a>, will provide you with peace of mind that the sites you\u2019re responsible for are all safe, secure, and running well.\u00a0<\/p>\n\n\n\n Not only that, but sites running on WP Engine are simply faster<\/a> than many of the sites hosted with other WordPress providers as well as generic, discount hosts. This alone provides your clients with a leg-up on their competitors, as well as out-of-the-box SEO and user experience improvements they\u2019ll be sure to notice.<\/p>\n\n\n\n The benefits of working with a top-tier web host don\u2019t stop at site performance, it can also help you expand your own portfolio of services through various maintenance packages or subscription plans. <\/p>\n\n\n\n For example, you might create a maintenance plan for customers that revolves around benchmarks set by your hosting provider. Migrating customer sites over to that platform and providing regular tweaks and checkups to ensure those benchmarks are met is not only a billable service, it\u2019s an extremely valuable offering your clients may desperately need. <\/p>\n\n\n\n Another way you can use your web host in this regard is by reselling their hosting to clients who may not be looking for a UX refresh or a specific design task (right now). <\/p>\n\n\n\n\n
\n\n\n\nBuilding Your Agency Team <\/strong><\/h2>\n\n\n\n
\n\n\n\n![\"man](\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2021\/05\/2019-03-22_Relaunching-the-Layout-8122-1-784x523.jpg\")
<\/figure>\n\n\n\nDefining Your Agency Services<\/strong><\/h2>\n\n\n\n
\n\n\n\nCrafting Your Agency Brand <\/strong><\/h2>\n\n\n\n
\n\n\n\n![\"three](\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2019\/03\/2019-03-29_Establish-Marketing-KPIs-Header-784x417.jpg\")
<\/figure>\n\n\n\nDeveloping an Agency Marketing Plan<\/strong><\/h2>\n\n\n\n
\n\n\n\nFinding Your First Clients<\/strong><\/h2>\n\n\n\n
\n\n\n\nOngoing Client Management <\/strong><\/h2>\n\n\n\n
\n\n\n\n![\"two](\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2018\/12\/Flywheel-enterprise-wordpress-hosting-784x523.jpg\")
<\/figure>\n\n\n\nWebsite Hosting and Maintenance <\/strong><\/h2>\n\n\n\n
\n\n\n\n![\"a](\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2021\/01\/Marketing-Site-Refresh-About-Page-Images-55-784x784.jpg\")
<\/figure>\n\n\n\nCreating Additional Services <\/strong><\/h2>\n\n\n\n