{"id":156498,"date":"2025-05-02T16:14:57","date_gmt":"2025-05-02T21:14:57","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&p=156498"},"modified":"2025-05-07T10:45:07","modified_gmt":"2025-05-07T15:45:07","slug":"drexler-agency-innovation","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/resources\/drexler-agency-innovation\/","title":{"rendered":"Reimagining the What, Not the How"},"content":{"rendered":"\n

WP Engine agency partner Drexler embraces a paradigm shift that unlocks creative freedom<\/em><\/h2>\n\n\n\n

When it comes to building exceptional websites, the starting point shouldn\u2019t be limitations\u2014it should be possibilities.<\/p>\n\n\n\n

That\u2019s exactly what WP Engine\u2019s agency partners like Baltimore-based Drexler<\/a> are proving every day. Instead of starting by asking how something can be done, they begin with what can be created and why it matters.<\/p>\n\n\n\n

This shift in perspective is a hallmark of Drexler\u2019s work, fueled in large part by the agency\u2019s longstanding partnership<\/a> with WP Engine<\/a>. By prioritizing the end-user experience and leveraging a platform<\/a> designed to scale bold ideas, Drexler delivers digital projects that redefine what\u2019s possible online.<\/p>\n\n\n\n

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\u201cWP Engine gives us the technical foundation we need to push boundaries,\u201d said Chris Walbert, partner at Drexler.

\u201cIt\u2019s not just about having a reliable platform; it\u2019s about knowing that the technology won\u2019t hold us back from creating something truly unique.\u201d <\/p>\n<\/blockquote>\n\n\n\n

This belief\u2014that technology should empower creativity, not constrain it\u2014guides everything Drexler does, from the first brainstorming session to the final website launch. <\/p>\n\n\n\n

But what does creative freedom really mean for an agency like Drexler? And how does it translate into work that truly resonates with audiences? <\/p>\n\n\n\n

The philosophy of creative freedom <\/strong><\/h2>\n\n\n\n

For Drexler, creative freedom doesn\u2019t happen in a vacuum\u2014it requires a strong partnership between technology and imagination. <\/p>\n\n\n\n

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\u201cAt Drexler, we see ourselves as storytellers, and WP Engine gives us the flexibility to bring our stories to life in ways that are interactive and memorable,” said Mike McNeive, partner at Drexler. 

“It\u2019s less about how we\u2019re building the site and more about what we\u2019re building\u2014and why it matters to the end user.\u201d <\/p>\n<\/blockquote>\n\n\n\n

This philosophy drives Drexler\u2019s approach, whether through interactive storytelling, innovative navigation, or scalable eCommerce solutions. By combining bold ideas with WP Engine\u2019s tools and support, they consistently deliver experiences that push creative boundaries while maintaining technical reliability.<\/p>\n\n\n\n

Creative freedom and functionality on display <\/strong><\/h2>\n\n\n\n

From immersive experiences to innovative digital storefronts, Drexler\u2019s portfolio highlights the perfect blend of creativity and functionality. <\/p>\n\n\n\n

Each client brings unique challenges, and Drexler leverages WP Engine\u2019s platform, tools, and agency support to craft solutions that push boundaries and deliver lasting impact.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

M&T Bank Exchange <\/h3>\n\n\n\n

M&T Bank Exchange<\/a>, a fully renovated historic venue in Baltimore\u2019s France-Merrick Performing Arts Center, needed a website as dynamic as its events space. From galas to weddings, the venue adapts to meet the needs of every occasion, and the Drexler team translated that versatility into an interactive web experience.<\/p>\n\n\n\n

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Drexler masterfully redesigned the website for M&T Bank Exchange, a stunning historic venue that adapts seamlessly to events of all kinds.<\/figcaption><\/figure>\n\n\n\n

Building on WP Engine\u2019s platform, Drexler developed a site feature<\/a> that allows users to explore four unique event setups showcasing different lighting and seating arrangements. This immersive design reflects the venue\u2019s real-world adaptability and provides potential clients with a clear sense of what\u2019s possible. <\/p>\n\n\n\n

\"a<\/figure>\n\n\n\n
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Dustin Pfeifer, partner at Drexler, summed it up best when he said, \u201cWe were able to focus on nailing the creative elements because we knew servers, security, scalability, etc. were  all being handled in the background.\u201d<\/p>\n<\/blockquote>\n\n\n\n

\"A<\/figure>\n\n\n\n

Mt. Cuba Center <\/h3>\n\n\n\n

For Mt. Cuba Center,<\/a> a botanical garden in Delaware, the challenge was creating a digital experience that could capture the beauty and serenity of the physical space. Drexler\u2019s solution was to bring the gardens to life online through \u201cwalkable\u201d digital tours. <\/p>\n\n\n\n

Utilizing video, the site invites users to explore every path and experience the gardens as if they were there in person. <\/figcaption><\/figure>\n\n\n\n
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\u201cNo photograph could do justice to the feeling of walking through Mt. Cuba Center,\u201d McNeive said. \u201cWe needed to create something immersive, something that could transport people digitally. That\u2019s where the collaboration between our creative vision and WP Engine\u2019s tools really shined.\u201d <\/p>\n<\/blockquote>\n\n\n\n

Since its launch, the Mt. Cuba Center has experienced a surge, not just in web traffic, but also in visitors to the center, as well as members and advocates who are financially supporting the center\u2019s conservation efforts. <\/p>\n\n\n\n

\"A
The redesigned Stillwater Artisanal website is part homage to its collection of beers and part digital storefront. <\/figcaption><\/figure>\n\n\n\n

Stillwater <\/h3>\n\n\n\n

Drexler\u2019s expertise extends beyond physical spaces to include support for digital commerce. When nomadic brewing company Stillwater Artisanal<\/a> sought help with its digital presence, the Drexler team designed a site that reflected the unique, inventive spirit of Stillwater\u2019s beer concepts. <\/p>\n\n\n\n

The result was a dual-purpose platform: a digital archive of past beverage creations and an eCommerce experience for current offerings. <\/p>\n\n\n\n

Key features include unorthodox navigation on the homepage, which encourages users to explore in unexpected ways, and advanced animations primarily powered by CSS. A spinning globe on the “Find Our Beer” page uses three.js, while GSAP animates the site\u2019s logo in the upper left corner. <\/p>\n\n\n\n

The site was built on a highly customized WordPress and WooCommerce backend, utilizing HTML, JavaScript, PHP, and Sass. Modular custom fields extend WooCommerce product pages, enabling product content to range from minimalist single pages to rich, story-driven designs packed with imagery.<\/p>\n\n\n\n

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\u201cWe wanted the site to feel as unconventional and creative as Stillwater\u2019s brand,\u201d Walbert said. \u201cIt\u2019s a great example of how design and development can work together to create something that challenges norms while remaining functional.\u201d <\/p>\n<\/blockquote>\n\n\n\n

\"Screenshots<\/figure>\n\n\n\n

Believe in the Run <\/h3>\n\n\n\n

When Believe in the Run<\/a> (BITR) decided to elevate its running shoe review site into a media powerhouse, Drexler took the lead in reimagining the site. <\/p>\n\n\n\n

In addition to redesigning core content, Drexler introduced \u201cAnatomy of a Shoe<\/a>,\u201d an interactive feature that breaks down technical aspects of running shoes in a way that\u2019s engaging and easy to understand for runners of all levels. <\/p>\n\n\n\n

\"screen<\/figure>\n\n\n\n
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\u201cThe idea was to create something that helped new runners educate themselves so they can get even more from the site, in a way that is fun and approachable,\u201d Walbert said. \u201cIt\u2019s that mix of functionality and creativity that defines our approach to every project.\u201d <\/p>\n<\/blockquote>\n\n\n\n

In addition to that, Drexler developed a \u201cFind Your Shoe<\/a>\u201d feature so visitors could take what they learned in Anatomy of a Shoe and find shoes that best fit their needs. <\/p>\n\n\n\n

The results speak for themselves as BITR is reporting a 99.5% increase in traffic since launching their new digital experience from Drexler.<\/p>\n\n\n\n

A foundation for innovation <\/h3>\n\n\n\n

These projects are all a testament to Drexler\u2019s ability to adapt, innovate, and deliver results that exceed expectations. By pairing bold ideas with WP Engine\u2019s scalable platform, Drexler continues to redefine what\u2019s possible for clients across industries. <\/p>\n\n\n\n

The impact of their work goes beyond websites\u2014it\u2019s about creating experiences that resonate, inspire, and drive tangible success.<\/p>\n\n\n\n

All of this illustrates the power of collaboration between creative agencies like Drexler and technology companies like WP Engine.  While WP Engine provides the tools and infrastructure needed for reliability and scalability, it\u2019s the ingenuity of our agency partners that bring bold ideas to life.<\/p>\n\n\n\n

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\u201cWP Engine isn\u2019t the hero in these stories\u2014we\u2019re just the enabler,\u201d said Miranda Pfahler, Drexler\u2019s WP Engine Partner Account Manager. 

\u201cThe creativity, strategy, and execution all come from the people behind these projects. What we do is make sure the technology never gets in the way of their vision.\u201d <\/p>\n<\/blockquote>\n\n\n\n

By focusing on the what and why of web design, Drexler continues to deliver experiences that are as impactful as they are inspiring.<\/p>\n\n\n\n

Discover endless digital possibilities <\/strong><\/h2>\n\n\n\n

Drexler\u2019s body of work is proof of what can be achieved when creativity and technology come together seamlessly. <\/p>\n\n\n\n

As digital experiences evolve, the opportunities to push boundaries and create something truly special will only grow. Visit <\/em><\/strong>Drexler<\/em><\/strong><\/a> to learn more about their innovative work, and visit <\/em><\/strong>WP Engine<\/em><\/strong><\/a> to learn more about our <\/em><\/strong>Agency Partner Program<\/em><\/strong><\/a> and how we can help you <\/em><\/strong>bring bold ideas to life<\/em><\/strong><\/a>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

WP Engine agency partner Drexler embraces a paradigm shift that unlocks creative freedom When it comes to building exceptional websites, the starting point shouldn\u2019t be limitations\u2014it should be possibilities. That\u2019s exactly what WP Engine\u2019s agency partners like Baltimore-based Drexler are proving every day. Instead of starting by asking how something can be done, they begin…<\/span><\/span><\/p>\n","protected":false},"author":439,"featured_media":156512,"template":"","resource-topic":[],"resource-role":[],"resource-type":[],"class_list":["post-156498","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nPartner Innovation in Action | WP Engine<\/title>\n<meta name=\"description\" content=\"Discover how agency partner Drexler uses bold ideas and our platform to craft innovative digital experiences that push creative boundaries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpengine.com\/resources\/drexler-agency-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Partner Innovation in Action | WP Engine\" \/>\n<meta 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